Promotes via social media an organisation’s goods or services such as: clothing; footwear; accessories or jewellery; food, beauty, health, or cleaning products; appliances; homewares; hard and soft furnishings; vehicles; and travel and accommodation options; by unboxing, wearing/modelling, displaying, using, demonstrating, personally endorsing, or product placement. May act as a Brand Ambassador.

Creating a social media profile by uploading videos, photos, and text; promoting an organisation’s goods or services on social media through unboxing, wearing/modelling, displaying, using, demonstrating, personally endorsing, or product placement; answering questions and offering advice on the use of the goods or services; directing potential customers to methods of purchase of a good or service; frequently updating social media content; generating interest in their social media posts, and an expectation of upcoming posts, to grow their social media audience and influence, thereby potentially building brand awareness and increasing sales of promoted goods and services; and liaising with the staff of companies whose good or service is being promoted.

• Works indoors, often from home. May promote some products or services outdoors. May drive/travel to visit the business whose goods or services is being promoted, or to experience and promote vehicle, travel, and accommodation options.
• Normally works in adequately heated, lit, ventilated and clean, well-maintained spaces.

• Sedentary to light physical demand.
• Occasionally to frequently sits to devise and create social media content.
• Occasionally to frequently stands, walks, and moves to create social media presentations and demonstrate a good or service.
• Lifting, carrying, pulling, stretching, and twisting is not a significant component of the job, unless promoting exercise equipment.
• Occasional to frequent repetitive hand and finger movements are required when using devices to upload social media content.
• Occasional driving of vehicles or travel may be required.
• Mental skills necessary include interpersonal, communication, and presentation capabilities.

• Preferably the individual has a relatively high public profile on entry to this occupation, e.g. by virtue of their sporting prowess or a connection to a notable person or family. Excellent verbal communication skills, a high standard of personal presentation, and social media literacy are required. For roles involving driving a Class 1 Driver Licence will be required.
• A NZQF Level 1 qualification, or compulsory secondary education (ANZSCO Skill Level 5). In some instances no formal qualification or on-the-job training may be required.

There are opportunities for flexibility of movement.