Plans, designs and develops the production of digitally delivered information, promotional content, instructional material and entertainment through online and recorded digital media using static and animated information, text, pictures, video and sound to produce information and entertainment tailored to an intended audience and purpose.

• Determines the objectives and constraints of the design brief by consulting with clients and stakeholders; undertakes research and analyses functional communication requirements; formulates design concepts for the subject to be communicated; prepares sketches, diagrams, illustrations and layouts to communicate design concepts; negotiates design solutions with clients, management, sales and production staff; selects, specifies or recommends functional and aesthetic materials and media for publication, delivery or display; details and documents the selected design for production; supervises or carries out production in the chosen media; may archive information for future client use.

• Works indoors in offices/studios, often as part of an advertising agency or as a freelance worker out of a home base.

• Usually works in adequately heated and ventilated work spaces.

• Most multimedia design work is computer based.

• Sedentary physical demand levels.

• Frequently sits at a drawing board or at computer.

• Stands when presenting ideas and concepts or the finished product to clients.

• Stretching up and reaching across is not a significant feature of the job.

• Bending over work in process may be frequent for some design lay-out activities and hand sketching. Squatting, crouching and kneeling is not required.

• Twisting of the body or neck is not a significant feature of the job.

• Contact with skin irritants or water is not required.

• Lifting, carrying and holding beyond a light physical demand level is unlikely.

• Repetitive movement of the hands is likely when using a computer or sketching and writing instruments.

• Driving may be required to facilitate visits with clients but is not a significant feature of the job.

• Use of hand-held tools and equipment will be frequent and may include sketching, drawing and design tools and drawing boards, cameras and computers with specialised graphic design software.

• Mental skills necessary include design, creative, technical, problem-solving and communication.

• A relevant tertiary qualification or at least five years applicable experience (ANZSCO Skill Level 1). In some instances particular experience and/or on-the-job training may be required.

There are opportunities for flexibility of movement but they are limited.