Plans, designs, develops and prepares information for publication and reproduction using text, symbols, pictures, colours and layout to achieve commercial and communication needs with particular emphasis on tailoring the message for the intended audience.

• Determines the objectives and constraints of the design brief by consulting with clients and stakeholders; undertakes research and analyses functional communication requirements; formulates design concepts for the subject to be communicated; prepares sketches, diagrams, illustrations and layouts to communicate design concepts; negotiates design solutions with clients, management, sales and production staff; selects, specifies or recommends functional and aesthetic materials and media for publication, delivery or display; details and documents the selected design for production; supervises or carries out production in the chosen media; may archive information for future client use.

• Works indoors in graphic design studios, often as part of an advertising agency.

• Usually works in adequately heated and ventilated work spaces.

• May work to publication deadlines.

• Sedentary to light physical demand levels.

• Frequently sits at a drawing board or at computer.

• Stands when presenting ideas and concepts or the finished product to the client.

• Stretching up and reaching across is not a significant feature of the job.

• Bending over work in process may be frequent for some design lay-out activities and hand sketching.

• Squatting, crouching and kneeling is not a significant feature of the job.

• Twisting of the body or neck is not a significant feature of the job.

• Contact with skin irritants or water is not required.

• Lifting, carrying and holding beyond a light physical demand level is unlikely to be required.

• Most graphic design is carried out via the use of computers. Repetitive movement of the hands is likely when using a computer or sketching and writing instruments.

• Driving may be required to facilitate visits with clients but is not a significant feature of the job.

• Use of hand-held objects and equipment will be frequent and may include sketching, drawing and design tools and drawing boards, cameras and computers with specialised graphic design software.

• Mental skills necessary include design, creative, technical, problem-solving and communication skills.

• A tertiary qualification in graphic design, media arts or visual communication is required (ANZSCO Skill Level 1).

There are opportunities for flexibility of movement.