Plans and organises publicity campaigns and communication strategies; advises executives on public relations implications of policies, programs and practices; prepares and controls issue of news and press releases; undertakes and commissions opinion research, analyses the findings and plans public relations and promotional campaigns; organises special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity; represents organisations and arranges executive interviews with publicity media; attends business, social and other functions to promote the organisation; commissions and obtains photographs and other illustrative material; selects, appraises and revises material submitted by publicity writers, photographers, illustrators and others to create favourable publicity.

Works frequently indoors within an office environment in public and private business organisations or may work as an external consultant for a business communication or public relations consultancy. May work outdoors at public and promotional events.Works generally in adequately heated, lit, ventilated and clean, well maintained office workspaces.

• Sedentary physical demand, frequent sitting in offices or at meetings.
• Occasionally stands to make presentations.
• Frequently walks and moves from office to office and within the organisation to meet with managers, clients and relevant staff when researching or gathering information for publicity events or press releases.
• Lifting, carrying or pulling is not a significant component of the job.
• Stretching and twisting is not a significant component of the job.
• Occasional to frequent repetitive hand and finger movements are required when using a computer or writing.
• Frequent use of hand-held objects and equipment including writing and journalism/reporting tools, cameras, telephones, computers, audio-visual data-presentation equipment and a range of other office equipment.
• Driving may be required, to enable visits to venues or meetings with clients.
• Mental skills necessary include a high level of cognitive functioning with communication, interpersonal, media, research, writing, negotiation, interviewing, information/data-gathering and evaluation, decision-making and presentation, administration, organisational, problem solving and decision-making capabilities.

Relevant tertiary qualification or five years applicable experience (ANZSCO Skill Level 1). In some cases particular experience and/or on-job training may be sought.

There are opportunities for flexibility of movement.