Marketing Specialist
225113 · SedentaryMarketing specialists promote products and services using marketing strategies. They develop and run marketing plans and campaigns.
Description
Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.
Typical work tasks
• Researches potential demand and market characteristics for new goods and services and collects and analyses data and other statistical information; supports business growth and development through the preparation and execution of market objectives, policies and programs; commissions and undertakes market research to identify market opportunities for new and existing goods and services; advises on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels.
Typical work environment
• Works indoors in offices and meeting rooms connected to marketing agencies, an internal marketing department or at a client’s business.
• Works in adequately heated, lit, ventilated and clean, well maintained offices.
Typical physical and mental demands
• Sedentary physical demand.
• Frequent to constant sitting in offices or in meetings to devise and coordinate market research, analyses and the formulation of marketing campaigns.
• Occasionally stands, walks and moves to attend meetings, make presentations and co-ordinate advertising production.
• Lifting, carrying or pulling is not a significant component of the job.
• Stretching and twisting is not a significant component of the job.
• Occasional to frequent repetitive hand and finger movements are required when using a keyboard and mouse or writing.
• Occasional driving of cars may be required to undertake visits to clients or to co-ordinate marketing campaigns and/or research.
• Mental skills necessary include a high level of cognitive functioning with interpersonal, communication, research, mathematical, administration, project management, interviewing, information/data-gathering and evaluation, organisational, planning, decision-making, and report-writing and presentation capabilities.
Requires a substantial formal qualification.
How this was determined (model-generated): Marketing Specialist: Skill Level 1 professional role, degree typical; no regulatory gate.
Entry Requirements
• A relevant tertiary qualification or at least five years applicable experience (ANZSCO Skill Level 1). In some instances particular experience and/or on-the-job training may be required.
Further Comments
There are opportunities for flexibility of movement.