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Marketing Specialist

225113 · Sedentary

Career data Verified

Marketing specialists promote products and services using marketing strategies. They develop and run marketing plans and campaigns.

Most common salary $66k – $135k
Upper salary up to $179k
Training 0-2 years

Description

Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.

Typical work tasks

• Researches potential demand and market characteristics for new goods and services and collects and analyses data and other statistical information; supports business growth and development through the preparation and execution of market objectives, policies and programs; commissions and undertakes market research to identify market opportunities for new and existing goods and services; advises on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels.

Typical work environment

• Works indoors in offices and meeting rooms connected to marketing agencies, an internal marketing department or at a client’s business.

• Works in adequately heated, lit, ventilated and clean, well maintained offices.

Typical physical and mental demands

Sedentary physical demand.

• Frequent to constant sitting in offices or in meetings to devise and coordinate market research, analyses and the formulation of marketing campaigns.

• Occasionally stands, walks and moves to attend meetings, make presentations and co-ordinate advertising production.

Lifting, carrying or pulling is not a significant component of the job.

Stretching and twisting is not a significant component of the job.

• Occasional to frequent repetitive hand and finger movements are required when using a keyboard and mouse or writing.

• Occasional driving of cars may be required to undertake visits to clients or to co-ordinate marketing campaigns and/or research.

Mental skills necessary include a high level of cognitive functioning with interpersonal, communication, research, mathematical, administration, project management, interviewing, information/data-gathering and evaluation, organisational, planning, decision-making, and report-writing and presentation capabilities.

Entry signal Reviewed

Requires a substantial formal qualification.

Entry barrier Formal qualification
Licence / registration No licence required
ANZSCO skill level 1
Next-day ready No

How this was determined (model-generated): Marketing Specialist: Skill Level 1 professional role, degree typical; no regulatory gate.

Entry Requirements

• A relevant tertiary qualification or at least five years applicable experience (ANZSCO Skill Level 1). In some instances particular experience and/or on-the-job training may be required.

Further Comments

There are opportunities for flexibility of movement.