Advertising Specialist
225111 · Sedentary Career data Verified
Communications professionals plan and develop strategies that promote the public image of an organisation. They may write press releases, articles, and speeches and use social media and advertising.
Most common salary $67k – $116k
Upper salary up to $154k
Training 0-2 years
Description
Devises and co-ordinates advertising campaigns which encourage consumers to purchase particular goods or services.
Typical work tasks
- Plans, develops and organises advertising policies and campaigns to support sales objectives; advises executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services; coordinates production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints.
Typical work environment
- Works indoors in offices and meeting rooms connected to advertising agencies, an internal advertising department or at the business of clients.
- Works in adequately heated, lit, ventilated and clean, well maintained offices.
Typical physical and mental demands
- Sedentary physical demand.
- Frequent to constant sitting in offices or in meetings to devise and co-ordinate advertising campaigns.
- Occasionally stands, walks and moves to attend meetings, make presentations and co-ordinate advertising production.
- Lifting, carrying or pulling is not a significant component of the job.
- Stretching and twisting is not a significant component of the job.
- Occasional to frequent repetitive hand and finger movements are required when using a keyboard and mouse or writing.
- Occasional driving of cars may be required to undertake visits to clients or to co-ordinate advertising campaigns.
- Mental skills necessary include a high level of cognitive functioning with interpersonal, communication, research, mathematical, administration, project management, interviewing, information/data-gathering and evaluation, organisational, planning, decision-making, and report-writing and presentation capabilities.
Entry signal Reviewed
Requires a substantial formal qualification.
Entry barrier Formal qualification
Licence / registration No licence required
ANZSCO skill level 1
Next-day ready No
How this was determined (model-generated): Advertising Specialist: Skill Level 1 professional role, tertiary qualification typical; no regulatory gate.
Entry Requirements
- A relevant tertiary qualification or at least five years applicable experience (ANZSCO Skill Level1). In some instances particular experience and/or on-the-job training may be required.
Further Comments
- There are opportunities for flexibility of movement.