Public Relations Manager
131114 · Sedentary Career data Verified
Public relations managers plan and coordinate activities that create or maintain the public image and awareness of an organisation or client. They may manage staff.
Most common salary $82k – $150k
Upper salary up to $192k
Training 0-2 years
Description
Plans, organises and co-ordinates the public relations activities of a business or other organisation and directs the preparation of public relations programmes.
Typical work tasks
- Establishes nature of publicity required and ascertains the style of presentation; allots assignments and appraises submitted work for publication; examines all available resources and selects, assembles and prepares publicity material; determines media to be used and revises and arranges material for presentation or publication.
Typical work environment
- Constant work indoors in offices and meeting rooms contained within large corporate, head office or small to medium sized offices in the public and private sector.
- Works either in an office, in meetings with managers and internal staff or in their clients, suppliers or sub-contractorメs workspaces.
- Constantly work in adequately heated, ventilated and clean, well maintained office workspaces.
Typical physical and mental demands
- This is sedentary work with frequent to constant sitting in offices or in meetings.
- There is frequent standing and walking to office and meeting workspaces. Employees will occasionally stand for short periods of time to make presentations and to address meetings or groups.
- Lifting, carrying or pulling may be required occasionally but is unlikely to exceed sedentary demand.
- Stretching, twisting, climbing, bending, squatting or crouching is not a significant component of the job.
- Occasional to frequent repetitive hand and finger movements are required when using hand-held objects/equipment including pens, calculators and using a keyboard and mouse.
- There is occasional use and operation of office machines such as printers, scanners and faxes.
- Driving is not a significant component of the job.
- Mental skills necessary include a high level of cognitive functioning with communication, interpersonal, administrative, organisational, writing, problem solving, critical thinking and decision-making capabilities.
Entry signal Reviewed
Requires a substantial formal qualification.
Entry barrier Formal qualification
Licence / registration No licence required
ANZSCO skill level 1
Next-day ready No
How this was determined (model-generated): Public relations manager: SL1 qualification-or-experience pathway, no licence.
Entry Requirements
- A relevant tertiary qualification (ANZSCO Skill Level 1) or at least five years applicable experience (business management, marketing or commerce is usually preferred) (ANZSCO Skill Level 1). In some instances particular experience and/or on-the-job training may be required.
Further Comments
- There are opportunities for flexibility of movement.